6 Tips to Help You Sell a Home During the Holidays

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6 Tips to Help You Sell a Home During the Holidays


Written By: Ashley Sutphin
Sunday, January 10, 2021

Typically, the winter holiday season is not an optimal time to sell a home.

The weather isnt conducive to showings, its the middle of the school year, and most people think about holiday planning and travel.

Of course, there are some possible benefits. For example, if you sell your home in the winter, theres less competition because most people sell in the spring and summer. People also have time off work around the winter holidays, meaning more time to see homes. Buyers may be motivated too.

If you have to sell your home during the holidays, there are things you can do to make it an easier process.

Stage It Accordingly

One unique benefit of selling a home during the holidays is that you can actually use it to your advantage when it comes to staging. You can warm up a space during the holidays and that might make it easier for potential buyers to picture themselves there.

Add tasteful but simple holiday decorations. Dont go overboard and block the homes features.

Focus on the cozy features like the fireplace, and of course, its a great time to use the >

Clean-Up the Curb Appeal

While the winter makes it tougher to sell your home because people cant see the landscaping, that doesnt mean you should neglect the curb appeal altogether.

Shovel the walkways, illuminate pathways, and make sure that theres a mat at the door so people coming to see your house can wipe their feet.

Price It Accordingly

Your listing agent can work with you to develop the right pricing strategy based on their assessment of the data. Many variables go into pricing, but you may need to go a little lower than youd like if you are selling around the holidays.

If youre selling during the holidays, its not the time to haggle. During this time of year, its often better to price it right from the start instead of making price reductions later.

Work with a >

The last thing you want is to work with an agent who goes MIA during the holidays. Be very clear with your agent about your expectations for communication and how much theyll work during the holidays. When youre choosing an agent, you might ask them if theyve ever sold a house during the holiday season before.

Be Flexible About Showings

During the holiday season, everyone is busy and may have more plans than usual, but if youre selling your home, you need to be flexible and accessible when it comes to showings. Its a challenging time so if someone wants to see your home, you need to do everything you can to facilitate that.

Focus on Outdoor Features

If you live somewhere with harsh winters, selling your home around the holidays can give you the chance to show off some of the exterior features that make it well-equipped for winter weather. For example, maybe potential buyers go outside to take a look at your homes new roof. You could also show off convenient winter features like updated heating and attached garages.

If you can manage your expectations before you put a home on the marketing during the holidays, its going to help you stay more >

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